Fostering Advocacy Behavior of Employees: A Corporate Social Responsibility Perspective From the Hospitality Sector.

Considering the stiff competitiveness situation in every sector, promoting the advocacy behavior of employees is of seminal importance for an organization. With this regard, the hospitality sector has no exceptions, however, a review of the prior literature uncovers that most of the prior studies on advocacy behavior were conducted from the standpoint of consumers, and the role of employees' advocacy behavior, especially in the context of the hospitality sector, remained an understudied area. Research also shows that the corporate social responsibility (CSR) efforts of an organization can significantly influence employees' behavior but the relationship of CSR to spur employees' advocacy behavior was not discussed earlier. Against this knowledge gap, the current work aims to investigate the relationship between CSR and employees' advocacy behavior in the hotel sector of a developing economy with the mediating effect of employees' engagement. A hypothesized model was developed, which was validated by collecting data from different hotel employees through a self-administered questionnaire. The findings offer different theoretical and practical implications. Theoretically, one important implication was that the CSR perceptions of hotel employees can drive their advocacy behavior. Practically, the study implicates that hotels can improve their reputation significantly by converting their employees into advocates, as the personal information source is preferred over company-generated information sources. Moreover, the CSR commitment of a hotel can lead the employees to a higher level of engagement, which then motivates them to act as advocates.

Unleashing the Potential Role of CSR and Altruistic Values to Foster Pro-Environmental Behavior by Hotel Employees.

The hotel sector, around the globe, has a bad reputation due to its oversized carbon footprint. Therefore, this sector requires different approaches to improve its environmental management efforts. In this regard, the importance of employees' pro-environmental behavior (PEB) has been recently discussed to reduce an enterprise's carbon footprint. Reflecting this, the current work aims to improve PEB of employees as an outcome of corporate social responsibility (CSR) and altruistic values (ALV) in the hotel enterprises of an emerging economy. A total of 489 valid responses was collected from hotel employees, which were then analyzed through structural equation modeling (SEM). Different hypotheses were validated by employing SEM, and the results confirmed that CSR, directly and indirectly, via ALV as a mediator, improves PEB. The current work offers insights into the hotel industry for improving its environmental footprint through CSR and ALV. Moreover, academically, the current work advances the literature on CSR and environmental management from the perspective of hotel enterprises and by highlighting the role of individual values, especially ALV.

Lessons from the First Wave of COVID-19. What Security Measures Do Women and Men Require from the Hotel Industry to Protect against the Pandemic?

The tourism sector in general and the hotel sector in particular face the challenge of managing appropriate security measures to deal with the COVID-19 pandemic. In this sense, it is useful to know which measures are most demanded by the clientele. This research, through non-parametric statistics tests, concluded that women are more demanding than men in relation to the security measures to be taken in hotels. More specifically, this research concludes that women are more demanding than men in relation to a set of measures including ensuring good hygiene conditions, the use of disinfectants, the existence of health and information checks, adapting the establishment to WHO recommendations, obtaining quality certification, measuring temperature, the need to provide information on protocols and measures, and the elimination of physical contact between people. This, as a practical application, makes it possible to know more accurately about the safety requirements of sex-segmented customers in the face of future health crises, allowing tourist managers to offer safer destinations and the hotel sector better health conditions for their clients.

Factores de capital humano que impactan el capital social: estudio de hoteles del sur de Tamaulipas / Human capital factors that impact social capital: A study of hotels in southern Tamaulipas

Resumen Desde el siglo pasado se incrementó el interés por el capital social y el capital humano. La Organización de las Naciones Unidas, dentro de sus 17 objetivos para un desarrollo sostenible, contempla al capital humano como un factor importante del capital social en al menos 3 de ellos. No obstante, la relación entre los factores del capital humano como desarrolladores del capital social no han sido lo suficientemente estudiados en México, como tampoco en Tamaulipas. El objetivo de la presente investigación fue determinar si las variables de capital humano: educación, capacitación, motivación y cultura organizacional tienen un impacto en el capital social de pequeñas y medianas empresas de la zona sur de Tamaulipas, México. Se aplicaron 82 encuestas a propietarios, gerentes o encargados de hoteles de 3 y 4 estrellas adscritos a la Asociación de Hoteles y Moteles del Sur de Tamaulipas. Se realizó un análisis de regresión lineal múltiple para determinar las correlaciones entre los constructos. Los resultados indicaron que sí existe una relación entre los factores de capital humano y el capital social. Se estableció que el capital social, tiene una fuerte relación con la capacitación.

Abstract Since the last century, there has been increasing interest in social capital and human capital. At least 3 out of the 17 sustainable development goals (SDGs) of the United Nations (UN) contemplate capital human as an important factor of social capital. However, this relationship between human capital factors as developers of social capital has not been sufficiently studied in Mexico, including Tamaulipas. The objective of this research was to determine if the variables of education, training, motivation and organizational environment have an impact on the social capital of small and medium sized enterprises. 82 questionnaires were administered to owners, managers or managers of 3 and 4 star hotels affiliated to the Association of Hotels and Motels of Southern Tamaulipas. A multiple linear regression analysis was performed to determine the correlations between the constructs. The results indicated that there is a relationship between the factors of human capital and social capital. A strong link between social capital and training was established.

The Influence of Quality on eWOM: A Digital Transformation in Hotel Management.

There is no doubt that the use of Internet for purchasing products and services has constituted a crucial change in how people go about buying them. In the era of digital transformation, the possibility of accessing information provided by other users about their personal experiences has taken on more weight in the selection and buying processes. On these lines, traditional word-of-mouth (WOM) has given way to electronic word-of-mouth (eWOM), which constitutes a major social change. This behavior is particularly relevant in the services area, where potential users cannot in advance assess what is on offer. There is an abundant literature analyzing the effects of eWOM on different variables of interest in this sector. However, little is known about the factors that determine eWOM. Thus, the main objective of the present paper is to analyze the impact of two variables (objective quality and perceived quality) on eWOM. Both of them are crucial for potential customers in the process of finding hotel accommodations and they can motivate people to make such comments. The results demonstrate that these variables truly have a significant impact on whether or not users make comments on line. Moreover, it proved possible to observe certain differences according to the profile of the tourist involved and the destination where the hotel is located. In the current changing environment, this information is of great use for hotel managers in order to design strategies according to the type of guest they wish to attract.